Presents
FROM IDEA TO IMMERSIONBuilding Worlds in Virtual Reality
Only 5 available
Join Remotely from any device (VR headset, phone, tablet, computer or ),wherever you are. 
DIGITAL ART
FRIDAY 17 APRIL 2026
15:00 - 17:00
LANGUAGE
ABOUT THE CONFERENCE
Within the Bright Educational program, in collaboration with ImmersiveX, this experience explores Virtual Reality as a creative medium.
Hosted inside the Bright Festival & ImmersiveX VR Hub, it introduces tools, platforms and workflows for building immersive environments.
Participants will explore VR for artistic production and storytelling, through presentations and guided world exploration.
It also represents a first step toward a future Call for Artists focused on immersive VR works.
EXPERIENCE Format
The experience includes:
– Access to the VR Conference Session
– Guided exploration of immersive VR environments
– Live presentation by participating artists
Target Audience
Digital artists, creative studios, 3D designers, immersive experience designers, media artists, interactive designers and creative technologists interested in exploring Virtual Reality as a tool for artistic creation.
SESSION TOPICS
1. Social VR Platforms as Creative Spaces
Introduction to VR social platforms as environments for showcasing artworks and enabling networking and community building
Thomas Zorbach – ImmersiveX Festival
2. Art in the Metaverse
Overview of immersive artistic practices through selected case studies, including visual presentations and video examples
Olga Kai – Inloco Gallery
3. From Concept to Reality
How to plan a VR experience: choosing the right platform, designing your space or developing a standalone application
ShushuVR and Niko Lang – VRium Creative Team
4. Tools for Building VR Environments
Overview of the main tools and technologies used to create immersive virtual worlds
ShushuVR and Niko Lang – VRium Creative Team
5. From Traditional Storytelling to VR Experiences
Key differences between traditional art and storytelling and immersive VR spaces, with real case studies
Adam Lieber – Shtik
STRANGEWAYS
Interactive Experience
Nymphs
Cinematic Experience
Solar System
Interactive VR Planetary Showcase with Dynamic Spatial Animations
ON STAGE
Olga Kai
INLOCO Gallery
Thomas Zorbach
ImmersiveX // vm-people GmbH
Adam Lieber
Shtik
Shushu
VRium Creative Team
Niko Lang
VRium Creative Team
Olga Kai
INLOCO Gallery
Adam Lieber
Shtik
Thomas Zorbach
ImmersiveX // vm-people GmbH
Shushu
VRium Creative Team
Niko Lang
VRium Creative Team
Access & Pricing
On Site Experience
Book your VR headset and join the conference in person.
Only 5 headsets available
Online Experience
Join remotely via ImmersiveX from any device, including VR headset, phone, tablet or computer, wherever you are.
Access & Pricing
🎟️ On Site Experience
Book your VR headset and join in person
Only 5 headsets available
PRICE: 10€
🎟️ Online Experience
Join Remotely via ImmersiveX from any device (VR headset, phone, tablet, computer or ), wherever you are.
PRICE: FREE (Registration Required)
IMMERSIVE X is a one-of-a-kind, three-day global festival fully hosted in Virtual Reality. Since 2020, it has brought together artists, activists, creators, researchers, and innovators from around the world to explore how immersive technologies can shape the future.
More than an event, IMMERSIVE X is a curated global community. The festival creates a space where meaningful exchange can happen- across industries, continents, and cultural contexts.
The program spans over 60 sessions with more than 100 speakers, taking place across a network of immersive 3D environments. Rather than a single platform, IMMERSIVE X unfolds as a connected multiverse of virtual spaces, co-created with international partners.
vm-people – Agency for Immersive Branding
Established in 2004, vm-people is a Berlin-based boutique agency specializing in experiential storytelling and the creation of immersive brand worlds.
We help companies and organizations turn their brands into experiences, not only by telling better stories, but by designing moments that engage, activate and transform the customer journey. By combining strategic thinking with creative execution, we create immersive formats that shape perception, influence behavior and turn audiences into true fans.
ShuShuVR
Art & Drama Director | VR Artist
An award-winning VR director celebrated for his groundbreaking fusion of theatrical elements, fine art, and immersive emotional experiences.
His creative genius has pushed the boundaries of virtual narratives, delivering internationally acclaimed projects that captivate audiences worldwide.
Among his works : Nymphs – VR Requiem, ArtSpaceVR, Overview Effect Experience.
Niko Lang
VR Artist & Chief Visual Developer
A distinguished VR artist renowned for creating immersive, visually stunning digital experiences in various VR social platforms.
Specialized in shaders development, Niko has achieved an outstanding quality.
Among his works : Niko’s Exoplanet Journey, Magic AI-Art˸ Dimensions, Niko’s Solar System and Overview Effect Experience.
Adam Lieber is a Creative Director & Experiential Lead. Sculptor, music supervisor, DJ and film maker turned immersive storyteller. Fabrica alum. 15+ years across XR, film & music. Work exhibited globally, with VR projects selected for Venice & London International Film Festivals.