LUMINOUS FLOW
The Fake Factory
Italy
Interactive
Step into the flow. Become the art.
CONCEPT
An interactive field of action where the floor reacts to human presence through flows of digital matter. Visitors become an integral part of the work, altering the balance of a particle ecosystem that dances and recomposes itself with every step.
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THE FAKE FACTORY is an award-winning studio specializing in VIDEOART , IMMERSIVE ART, VIDEOMAPPING and VIDEODESIGN projects, established in Florence, the Art Capital of Italy, in 2001 by the artist and video-designer Stefano FAKE. Today THE FAKE FACTORY is a global network of 500 talented new media artists, architects, designers, painters, illustrators, videomakers, engineers, graphic designers, writers, musiciants, philosophers.
The Fake Factory deals with linguistic experimentation related to the new media and is now an italian and International reference for the contemporary research on video design.