PRESENCE
The Fake Factory
Italy
Interactive
CONCEPT
“Digital technology liberates artistic expression from the constraints of the material world, enabling it to assume fluid and mutable forms. Immersive environments, wherein viewers and digital artworks coexist, provide a dynamic context in which the modes of expression and transformation can be actively experienced.”
The installation showcases one of the recurring themes in The Fake Factory’s artistic poetics: the physical presence of the audience within the artwork. You will become the main actors capable of generating an infinite series of gestural choreographies and chromatic compositions with their own body.
Design & Direction: Stefano Fake
Touch Designer programmer: Alberto Gennaro
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Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.