DIGITAL ART, ELECTRONIC MUSIC
SUNDAY 19 APRIL 2026
14:00 - 15:30
Presents
IMMERSIVE MEDIA AND ENTERTAINMENT:FROM EMOTIONAL SPECTACLE TO THE MULTI-INPUT ENVIRONMENT
Speaker: Luca Longobardi
CATEGORY: Lecture
DURATION: 1h 30min
LEVEL: Basic
LANGUAGE: 
FREE REGISTRATION
Over the last twenty years the concept of immersive media has shifted from a spectacular format to an experiential environment.
The lecture analyses this transformation through three main phases: the emotional spectacle, the immersive installation and the contemporary paradigm of multi-input environments.
Starting from case studies developed as composer and co-author of immersive projects, the lecture explores how sound, architecture, light, video and artificial intelligence have progressively redefined the grammar of experience.
Immersive is no longer a medium but a perceptual ecosystem. The audience is no longer a spectator but a body situated in space.
The lecture therefore proposes a critical reading of the evolution of immersive language and introduces a design model where sound composition, spatial design and interaction become tools for building complex narrative environments.
Creatives, digital artists, sound designers, curious
Luca Longobardi
Composer, multimedia artist and lecturer
He is co-author and composer of several immersive projects presented in international museum and installation contexts. His work explores the transition from immersive media as a spectacular format to immersive experience as a complex perceptual environment where sound, light, architecture and artificial intelligence generate sensory ecosystems.
Alongside his artistic production, he carries out curatorial and educational activities focused on new forms of audiovisual narration and listening culture in space.
IED – Istituto Europeo di Design is the largest European network of schools dedicated to Art and Design.
With more than 10,000 students, 11 campuses across 3 countries, a cultural hub in New York and an international community of over 200,000 alumni, IED is a global reference point for design culture.
Since 1966, it has been educating professionals capable of interpreting and guiding the evolution of the creative industries, combining vision, critical thinking, experimentation and strong connections with the professional world.