The famous loggia designed by Brunelleschi in Florence, hosted the works of four digital video artists,designed  to convey to the city a message of Rebirth and hope through the new languages ​​of digital art.

The digital artists were selected from 72 candidates from all over Italy, who participated in a digital arts competition for talents under 35.

Inspired by the architectural context and the historical moment we are experiencing, the artists were invited to reinterpret the Digital Renaissance theme using the technique of video mapping, a fascinating form of contemporary art that allows the redesign of architectural surfaces through the use of digital technologies and video projections.

After months of darkness, the facade of the Istituto degli Innocenti has returned to shine through digital art, symbolizing the vitality and the hopeful future that we all hope for.

The show was broadcast live on Sunday 27 December at 9.00 pm on the social channels of Bright Festival, La Nazione, Corriere Fiorentino and The Florentine.

Institutional partner: Comune di Firenze, Mus.e

Creative partner: Concept D