BRIGHT FESTIVAL PRO 2026
6th edition
Experience Design:The future of Audience Engagement
17 April 2026
Innovation Center, Florence
BRIGHT FESTIVAL PRO 2026
6th edition
Experience Design:The future of Audience Engagement
17 April 2026
Innovation Center, Firenze
FOCUS
Experience Design: The Future of Audience Engagement
Experience design is no longer a niche field, but a shared language across art, culture, brands, spaces, and technology.
The 2026 edition of Bright Festival Pro brings together speakers with strong international experience to explore how experience design is reshaping the way people engage with museums, cultural spaces, brands, installations, immersive environments, and contemporary places of culture and entertainment.
ON STAGE
OGR Torino, fuse*, MEET Digital Culture Center, WOA Studio*, Epson, Stage Precision & more tba…
Moderator: Serena Tabacchi – Director and co-founder of the Museum of Contemporary Digital Art (MoCDA) in London and curator of The Bunker, an independent magazine specialising in digital art and new technologies.
ACTIVITIES
• Keynotes •
• Panels •
• B2B Meetings •
• Networking Lunch •
• Matchmaking •
• Private Tour to the Art Exhibition •
TARGET AUDIENCE
• Creative studios & agencies •
• Art spaces & Event venues •
• Brand & Innovation managers •
• Event agencies & producers •
POWERED BY
PRICES
🎟️ EARLY TICKET: €49
🎟️ REGULAR TICKET: €69
The price includes:
– Access to Conference
– Networking lunch
– Access to Bright Pro Networking Platform
– Private tour of the Art Exhibition at Stazione Leopolda
The event is limited to 70 participants.
Based on professional profiles and the topic of this edition, the event team will review all participation requests and send further information regarding the program and access to the conference.
SPEAKERS LINE UP
SPEAKERS LINE UP
Enrico Ferraris – Curatore Museo delle Antichità Egizie di Torino
Franz Cerami – Artista Digitale e Ambasciatore del Design Italiano nel mondo 2023
Serena Tabacchi – Curatrice The Bunker e Rifugio Digitale Firenze
Paolo Löffler – Managing Director Kunstkraftwerk Leipzig, primo museo di arte digitale della Germania
Alessandro Bertoni – Brand Manager d&b audiotechnik Italia, esperto di sound design avanzato
Luca Rapis – Direttore Creativo di One Thousand, Milano-Dubai
& more tba
AREE TEMATICHE
Videoproiezione: dipingere lo spazio con la luce.
Dalla mappatura architetturale alle installazioni immersive, la videoproiezione trasforma superfici e spazi in tele dinamiche, ampliando le possibilità espressive dell’arte digitale.
Audio: il nuovo protagonista dell’esperienza artistica.
L’innovazione nel sound design e nell’audio immersivo crea ambienti multisensoriali, avvolgendo il pubblico e ridefinendo il modo in cui percepiamo le opere digitali.
Arte e Musei Immersivi:
L’integrazione di tecnologie digitali nei musei e nelle installazioni artistiche apre nuove modalità di fruizione, trasformando la visita in un viaggio interattivo ed emozionale.