BRIGHT FESTIVAL PRO 20266th editionThe conference will be held in two languages (Italian / English)
Experience Design:The future of Audience Engagement
17 April 202609:30 - 17:30
Innovation Center, Florence
BRIGHT FESTIVAL PRO 20266th editionThe conference will be held in two languages (Italian / English)
Experience Design:The future of Audience Engagement
17 April 202609:30 - 17:30
Innovation Center, Firenze
FOCUS
What makes an experience truly memorable for visitors?
A curated program of talks, panels and networking sessions exploring how we interact with art, culture, brands and immersive environments… and what’s next for audience engagement.
A full day of talks, panels, networking sessions and a guided tour exploring
new ways to connect with audiences through creative technologies.
Don’t miss the chance to connect with industry-leading voices,
get inspired by their projects and build new professional connections!
OFFICIAL PROGRAM
A model for innovation across culture, research and experience
Michael Mondria – Managing Director at Ars Electronica
Luxury meets experience: new languages of brand engagement
Alicia Gonzales – Innovation & Transformation Senior Manager at BVLGARI
The MEET case in the evolution of digital art
Maria Grazia Mattei – President at Meet Digital Culture Center
Beyond the interface: dissolving boundaries between stage and audience
Mattia Carretti – Co-Founder & Creative Director at FUSE*
Data in Motion: Interactive installations from the human body
Thomas Giegerich – Managing Director at Bright! studios
Living environments for collective experiences
Danilo Grande – Founder of Led Pulse
Projecting nature: when technology shapes the landscape
Monica Bua – Sales Manager at Epson Italia
Maddalena Calderoni – Artistic Director at Tones on the Stones
Curating movement: from installations to evolving environments
Francesco Dobrovich – Creative Director at Balloon Museum
Shaping experience through space and identity
Giuliana Pajola & Davide Carioni – Founders of WOA Studio*
From concept to experience: managing complex multimedia projects
Giulia Totis — Multimedia Project Manager at 4DODO
MODERATED BY
ACTIVITIES
• Keynotes •
• Panels •
• B2B Meetings •
• Networking Lunch •
• Matchmaking •
• Private Tour to the Art Exhibition •
TARGET AUDIENCE
POWERED BY
SUPPORTED BY
PRICES
🎟️ EARLY TICKET: €49 (SOLD OUT)
🎟️ LATE TICKETS: €69
The price includes:
– Access to Conference
– Networking lunch
– Access to Bright Pro Networking Platform
– Private tour of the Art Exhibition at Stazione Leopolda
The event has limited capacity
Based on professional profiles and the topic of this edition, the event team will review all participation requests and send further information regarding the program and access to the conference.
Interested in this topic? Try these VR experiences.
SPEAKERS LINE UP
SPEAKERS LINE UP
Enrico Ferraris – Curatore Museo delle Antichità Egizie di Torino
Franz Cerami – Artista Digitale e Ambasciatore del Design Italiano nel mondo 2023
Serena Tabacchi – Curatrice The Bunker e Rifugio Digitale Firenze
Paolo Löffler – Managing Director Kunstkraftwerk Leipzig, primo museo di arte digitale della Germania
Alessandro Bertoni – Brand Manager d&b audiotechnik Italia, esperto di sound design avanzato
Luca Rapis – Direttore Creativo di One Thousand, Milano-Dubai
& more tba
AREE TEMATICHE
Videoproiezione: dipingere lo spazio con la luce.
Dalla mappatura architetturale alle installazioni immersive, la videoproiezione trasforma superfici e spazi in tele dinamiche, ampliando le possibilità espressive dell’arte digitale.
Audio: il nuovo protagonista dell’esperienza artistica.
L’innovazione nel sound design e nell’audio immersivo crea ambienti multisensoriali, avvolgendo il pubblico e ridefinendo il modo in cui percepiamo le opere digitali.
Arte e Musei Immersivi:
L’integrazione di tecnologie digitali nei musei e nelle installazioni artistiche apre nuove modalità di fruizione, trasformando la visita in un viaggio interattivo ed emozionale.
Serena Tabacchi – Curator of The Bunker Magazine