Immersive Realities:
How VR Transforms Art, Culture and Brand Engagement
18 April 2026
11:00 13:00
The Social Hub, Firenze
Only 5 available 
The social Hub
Registration Required The social Hub
Join Remotely from any device (VR headset, phone, tablet, computer), wherever you are.
About the Session
Explore how Virtual Reality is shaping new possibilities across art, culture and brand experiences.
Learn how social VR platforms and immersive environments enable networking, events and audience engagement, supported by real case studies from museums and creative industries.
The session concludes with a guided exploration of selected VR worlds, offering a practical look at how these experiences are created and used.
EXPERIENCE FORMAT
The experience includes:
– Access to the VR Conference Session
– Guided exploration of immersive VR environments
– Live presentation by participating artists
TARGET AUDIENCE
• Creative studios & agencies •
• Art spaces & Event venues •
• Brand & Innovation managers •
• Event agencies & producers •
SESSION TOPICS
– Introduction to the Bright VRHub –
A collaborative project by Bright Festival, ImmersiveX and the VRium Creative Team
Teresa Balestrieri
1. Social VR Platforms and Hubs
Networking, communities, live events. Social VR platforms and custom standalone applications.
Thomas Zorbach – ImmersiveX // vm-people
Doug Jacobson – Big Rock Creative
2. Thinking VR
Overview of how VR environments are planned and created
ShushuVR · VRium Creative Team
3. VR for Art and Cultural Institutions
Museums, exhibitions and immersive storytelling
Olga Kai · InLoco Gallery
5. VR for Brand Experience
Immersive storytelling, audience engagement and interactive formats
Omar Rashid · Gold
BREAK (10 min.)
6. Experience Tour & Networking
Guided VR tour: exploring immersive worlds created by artists, designed for live multiplayer events. Networking session and Q&A
STRANGEWAYS
Interactive Experience
The Frozen Age
Cinematic VR Experience
Solar System
Interactive VR Planetary Showcase with Dynamic Spatial Animations
Empire of Love
Interactive VR Networking Session
ON STAGE
Olga Kai
INLOCO Gallery
Adam Lieber
Shtik
Doug Jacobson
Big Rock Creative
Shushu
VRium Creative Team
Niko Lang
VRium Creative Team
Omar Rashid
Gold
Teresa Balestrieri
Bright Festival
Thomas Zorbach
ImmersiveX // vm-people GmbH
Olga Kai
INLOCO Gallery
Adam Lieber
Shtik
Doug Jacobson
Big Rock Creative
Shushu
VRium Creative Team
Niko Lang
VRium Creative Team
Omar Rashid
Gold
Teresa Balestrieri
Bright Festival
Thomas Zorbach
ImmersiveX // vm-people GmbH
Access & Pricing
VR Experience
Step inside the virtual world using one of our VR headsets and experience the conference fully immersed.
Only 5 headsets available.
On Site Live Viewing
Follow the conference live on screen directly from the venue, without Headset.
Watch the session in real time without entering the virtual environment.
Registration Required.
Online Experience
Join the conference remotely and access the virtual environment from any device.
Join from your phone, tablet, computer or VR headset, from home or wherever you are.
POWERED BY
IMMERSIVE X is a one-of-a-kind, three-day global festival fully hosted in Virtual Reality. Since 2020, it has brought together artists, activists, creators, researchers, and innovators from around the world to explore how immersive technologies can shape the future.
More than an event, IMMERSIVE X is a curated global community. The festival creates a space where meaningful exchange can happen- across industries, continents, and cultural contexts.
The program spans over 60 sessions with more than 100 speakers, taking place across a network of immersive 3D environments. Rather than a single platform, IMMERSIVE X unfolds as a connected multiverse of virtual spaces, co-created with international partners.
vm-people – Agency for Immersive Branding
Established in 2004, vm-people is a Berlin-based boutique agency specializing in experiential storytelling and the creation of immersive brand worlds.
We help companies and organizations turn their brands into experiences, not only by telling better stories, but by designing moments that engage, activate and transform the customer journey. By combining strategic thinking with creative execution, we create immersive formats that shape perception, influence behavior and turn audiences into true fans.
With a strong focus on emerging technologies, vm-people operates at the intersection of storytelling, innovation and human experience. Our work spans crowd innovation, community building, live experiences and immersive platforms such as XR, Virtual Reality and social VR environments, where brands become worlds and people become participants.
ShuShuVR
Art & Drama Director | VR Artist
An award-winning VR director celebrated for his groundbreaking fusion of theatrical elements, fine art, and immersive emotional experiences.
His creative genius has pushed the boundaries of virtual narratives, delivering internationally acclaimed projects that captivate audiences worldwide.
Among his works : Nymphs – VR Requiem, ArtSpaceVR, Overview Effect Experience.
Niko Lang
VR Artist & Chief Visual Developer
A distinguished VR artist renowned for creating immersive, visually stunning digital experiences in various VR social platforms.
Specialized in shaders development, Niko has achieved an outstanding quality.
Among his works : Niko’s Exoplanet Journey, Magic AI-Art˸ Dimensions, Niko’s Solar System and Overview Effect Experience.