Muta Azione - Moulab

Artificial Intelligence

Muta Azione

MOU LAB - Italy

This installation represents founding change, something that affects the deepest layers of identity and happens in a silent, cozy, intimate way.

 

A silent mutation that, by changing tiny characteristic sequences of an amino acid in the DNA, creates actual revolutions on which it is necessary to think.

Mou Lab is an artistic collective that finds its distinctive feature in co-creation.
It uses digital languages, but its research is rooted in the material element that is found in its works as a presence or as an unbridgeable absence, in a two-way relationship with the natural environment that it claims as its own powerful matrix of meaning.

by Bright Festival

STRIDE- Generare contenuti con Intelligenza Artificiale

   DIGITAL ART

   Saturday, April 20th

    10:00-17:00

     Break 13:00-14:00

Generare contenuti con Intelligenza Artificiale

Trainer: Andrea Cavalensi

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CATEGORY: Workshop

DURATION: 6 h

LEVEL: Intermediate 

LANGUAGE: ITA

PRICE: 29€

DESCRIZIONE
Questo workshop si concentra sull’esplorazione delle potenzialità dell’intelligenza artificiale nel settore creativo e nello sviluppo di prodotti digitali. Si inizierà con un’introduzione all’AI, spiegando i concetti fondamentali e presentando i più importanti strumenti disponibili sul mercato. 
Verranno affrontati argomenti quali: Chatbots, Text to Media, Automatic1111, ComfyUI, Even Labs, Runaway, e molti altri, il tutto supportato da dimostrazioni live.

 

La sessione proseguirà esplorando come queste tecnologie sono state applicate in progetti reali condotti da Stride per grandi brand come Bvlgari, Campari Soda & Campari, Gruppo LVMH e Gruppo Kering, mostrandone la versatilità e l’efficacia in vari contesti creativi e di business. Questi casi studio serviranno a illustrare come l’AI possa trasformare il processo creativo, offrendo soluzioni innovative.
Il workshop si concluderà con una sessione di Q&A, importante momento di confronto e di scambio reciproco.

 

INFO UTILI
Il workshop sarà organizzato sotto forma di lezione. Non è richiesto portare particolari strumenti se non i mezzi preferiti per prendere note. È benvenuta la curiosità e il senso critico per un dibattito costruttivo.

 

TARGET
Content Creators, Developers, Artists, Brand Managers, Industry professionals

Andrea CAVALENSI

Founder of Stride

Fondata nel 2017, Stride ha vissuto una trasformazione significativa nel suo percorso. Originariamente specializzata nello sviluppo software, ha progressivamente ampliato i suoi orizzonti integrando le competenze nel campo della produzione digitale.
Stride plasma mondi, guidata dalla convinzione che, attraverso la tecnologia e la creatività, si possano trasformare le visioni in realtà tangibili.

by Bright Festival

Ableton A/V Live Production

   DIGITAL ART

   Saturday, April 20th

     11:00-19:00

     Break 13:00-14:00

A/V LIVE PRODUCTION : La dimensione visiva del suono

Trainer: Riccardo Giovinetto

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CATEGORY: Workshop

DURATION: 7 h

LEVEL: Intermediate 

LANGUAGE: ITA

PRICE: 49€

DESCRIZIONE
Il workshop si pone l’obiettivo di analizzare e applicare in scala le varie fasi di lavorazione necessarie per realizzare un’opera di interazione audio video in tempo reale.

 

Sperimentando sulle peculiarità della relazione esistente tra Ableton Live e Max8-Jitter, vengono forniti gli strumenti teorico-pratici per realizzare delle miniature creative, in cui la relazione tra gli eventi sonori e la materia visiva sia parte strutturale dell’opera.

 

La prima parte del lavoro si svolge su materiali “grezzi” forniti dal docente e sulla strutturazione di un’idea concettuale condivisa all’interno del gruppo di lavoro, in modo da orientare le scelte estetiche da effettuare per la realizzazione delle miniature. Nella seconda parte, in base al lavoro fatto su diverse tecniche di interazione – sia su texture (image-based) che su mesh (points cloud/lines) – i partecipanti sviluppano e personalizzano i materiali per la realizzazione di una breve opera di interazione Audio Video.

 

TARGET
Studenti, Produttori, Professionisti del settore

I partecipanti dovranno portare il proprio computer con i seguenti software già installati:

 

–Ableton Live 12 versione Suite
(https://www.ableton.com/en/trial/)

 

–Max8 della Cycling’74
(https://cycling74.com/downloads)

 

Si consiglia di avere delle cuffie e di installare una “virtual audio interface” sul proprio pc (a scelta libera in base al proprio sistema operativo e al tipo di pc utilizzato).

 

IMPORTANTE: Questi software serviranno per cortocircuitare l’audio all’interno della macchina. Si raccomanda testare il software prima del Workshop.
Black Hole – Mac os
https://github.com/ExistentialAudio/BlackHole
https://existential.audio/blackhole/
Loopback – Mac Os
https://rogueamoeba.com/loopback/
Vb Cable – Windows
https://vb-audio.com/Cable/
Virtual Aduio Cable – Windows
https://vac.muzychenko.net/en/download.htm

Riccardo GIOVINETTO

Artista, Didatta, Ableton Certified Trainer

Riccardo GIOVINETTO Artista visivo e multimediale, fisico e professore universitario. Le sue opere assumo molteplici forme come performance audio-video, installazioni e concerti. Crea sculture reattive al suono attraverso strutture digitali generate e manipolate in tempo reale, dando vita a un rinnovato rapporto tra suono e immagine.

Partecipa con il suo primo progetto solista FEMINA all’Ars Electronica Festival 2023 e, tra gli altri, al L.E.V. Matadero di Madrid.

Nel 2010 fonda OZMOTIC, un duo di musica elettronica e strumentale che oltre a collaborazioni con ensemble di musica classica e artisti internazionali tra cui Christian Fennesz, Murcof, Senking, partecipa in diversi festival italiani ed europei.

Nel campo della formazione da venticinque anni, insegna Fisica Acustica per Ingegneri del Suono presso la scuola Alto Perfezionamento Musicale di Saluzzo, è trainer certificato Ableton e docente di Sound Design e Installazione Multimediale presso il SAE Institute di Milano.

Ableton nasce a Berlino nel 1999 dagli stessi musicisti che, ancora oggi, guidano l’azienda. Ableton offre strumenti e creativi e risorse alla comunità globale di music maker per creare e produrre musica e suonare dal vivo. Questi strumenti includono software e hardware tra cui Live, un software che combina le tecnologie tradizionali dello studio con la libertà di lavorare senza timeline; Push uno strumento hardware per suonare e comporre con Live; Link, una tecnologia che consente a più dispositivi di suonare a tempo insieme tramite una connessione wireless e Note. Piattaforme come Loop, Learning Music e Learning Synths permettono inoltre di condividere ed esplorare idee musicali.
Oggi Ableton conta all’incirca 500 dipendenti sparsi in tutto il mondo, che lavorano insieme per creare strumenti che possano ispirare le persone a iniziare o migliorare il loro percorso di music maker.

by Bright Festival

Capturing Everything AI

Interactive

Capturing Everything AI

CERA PERSA VISUALDESIGN - Italy
in collaboration with: Matteo Speciale – Italy
Sound design: Gilles Barberi

This project was born from research into new tools to create AI-generated visuals directly from the shapes of spaces and architectures.
At the center of the process, inputs from various sources and user interaction influence the responses of the artificial intelligence and determine the outcome.

Cera Persa is a studio born from the experience of Marco Grassivaro, cofounder of Apparati Effimeri, a leading company in the Italian visualdesign field.
After 15 years of experience in the field of 3D motion graphics applied to reality, Cera Persa wants to pursue this experience and continue to thrill customers with new visual ideas applied to the world of communication and entertainment.
Matteo Speciale (Catania, 1996), video and interaction designer based in Bologna. Since 2020 he has been working with video, motion design and videomapping and exploring new visual languages in the digital field.

by Bright Festival

Miat - XR. Web 3. Metaverse. AI: New Languages For the Artistic Expression

   DIGITAL ART

   Saturday, April 20th

     14:00-15:30

XR. Web 3. Metaverse. AI: New Languages For the Artistic Expression

Speaker: Elisabetta Rotolo

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CATEGORY: Lecture

DURATION: 1 h 30 min

LEVEL: Basic

LANGUAGE: EN

PRICE: FREE

DESCRIPTION
Discover the new world of immersive and emerging technologies that are making waves worldwide with their unique and impactful content!
In this lecture we will draw a cross-sectional and international overview regarding the best success stories emerging in different sectors, which technologies have been used, what results have been achieved.
Join us to explore upcoming trends that are shaping the future and learn the skills you need to succeed in this fast-changing field!

 

TARGET

Students, Enthusiasts, Artists, Filmmakers, Creative and Executive Producers, Marketing and Communication Professionals, Innovation Managers.

REGISTER

Elisabetta ROTOLO

CEO & Founder of MIAT

Elisabetta Rotolo is the CEO & Founder, Creative and Executive Producer del MIAT Multiverse Institute ForArts And Technology.

Her experience ranges over several fields. She is a business strategist and brand management executive with experiences in international organisations such as State of New York, Walt Disney, Mattel and the Olympic Games.
She is an interior architect a creative & executive producer and art director. She is leading international award winning artists and creatives and trainings for international creators, visual artists and directors, to create with AI using an ethical and human-centric approach.

Notable her experience as keynote speaker at the Immersive Global Summit, Venice Biennale, Artissima, Immerse Global Metaverse Summit, Gatheverse Global Summit, and many others.
She is moreover a contributor to Artribune, member of OnLive Campus with Piedmont Foundation, board member and Italian representative of Euromersive, Advisor of Fondazione Cariplo for the Art and Cultural sector.

MIAT is an educational and creative hub for immersive arts and emerging technologies, integrating an XR Academy with hands-on and practitioner-driven industry access training programs, alongside a full-service immersive production centre generating original immersive experiences also for the metaverse.

by Bright Festival

The Fake Factory - PRESENCE

Interactive

Presence

The Fake Factory - Italy

The installation showcases one of the recurring themes in The Fake Factory’s artistic poetics: the physical presence of the audience within the artwork. The visitor becomes an active presence capable of generating an infinite series of gestural choreographies and chromatic compositions with their own body.

 

The Fake Factory presents an interactive installation created by Stefano Fake and Alberto Gennaro based on a project in TouchDesigner designed by Elekktonaut.

 

The final aesthetic recalls the pioneering video experiments of Norman McLaren (“Pas de deux” 1968) and the video art works created by Fake in the early 2000s (“The Essence of Dance” 2004-2005). The dancer/performer’s body is replaced by the presence of the visitor, who takes on the role of a true and central actor in contemporary immersive digital art installations.

Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.

by Bright Festival

Mascagni Festival

MASCAGNI FESTIVAL

BRIGHT FESTIVAL EVENTS

MASCAGNI FESTIVAL

SEPTEMBER 1-5 2021

From 1 to 5 September 2021, the suggestive seafront of Livorno hosted the digital art show that we created on the occasion of the Mascagni Festival, in collaboration with IMMERSIVA.

Seven Italian art studios (made up of visual artists, 3d animators and sound designers) were invited to create an unprecedented video mapping show, inspired by the history and music of the famous Livorno-based composer Pietro Mascagni.

The event, open to the public, was repeated for 5 days, arousing amazement and wonder in the more than 5,000 visitors who attended the video projections on the facade of the Grand Hotel Palazzo.

Studios and artists involved:Apparati Effimeri 
Luca Agnani Studio
Mou Factory
Elisa Nieli 
Edoardo Berti
Davide Finazzi
Pro Forma Studio

PRESS:

Il Messaggero
Il Tirreno
Comune di Livorno 

This project was carried out in collaboration with Immersiva Livorno, with the contribution of

by Bright Festival

Bright Festival Connect 2021_ Leipzig

BRIGHT FESTIVAL EVENTS

BRIGHT FESTIVAL CONNECT 2021

21-24 OCT 2021

Despite the difficulties of the period, Bright Festival Connect returned in Leipzig with its second edition gathering artists, institutions, enterprises and visitors worldwide through the new languages of digital creativity. 

4 days and 3 nights of exciting events, 30+ design studios and international enterprises, 40+ installations, performances and shows ran in the stunning spaces of the Kunstkraftwerk from 21 to 24 October 2021.  

Over 3000 visitors lived a magical journey through digital & interactive installations, immersive art shows, dj sets, light & sound experiences designed by worldwide creative studios and artists.

Find out the artists and watch the highlights

by Bright Festival

The Fake Factory - INFINITE FORME BELLISSIME

Digital art

Infinite forme bellissime

The Fake Factory - Italy

The video artists of The Fake Factory will transform Stazione Leopolda with digital graphic animations that create an electron microscope view of atomic and molecular realities on the floor, showcasing the dynamic dance of cells and atoms.

 

Impulses and light beams will take you to discover the transformation of matter into energy. Get ready to contemplate the luminous beauty of the micro and macrocosm and dance with neutrinos and neurons!

 

“Infinite forms, beautiful and marvellous, have evolved and continue to evolve.”
(Charles Darwin, 1859)

Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.

by Bright Festival

Metaphora- Anthropology for Artificial Intelligence

   DIGITAL ART

   Sunday, April 21st

     11:00-12:30

Anthropology for Artificial Intelligence

Speaker: Filippo Lubrano

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CATEGORY: Lecture

DURATION: 2 h

LEVEL: Basic

LANGUAGE: EN

PRICE: FREE

DESCRIPTION
AI is not a monolith: AIs are a multitude. In this lecture, we will explore the differences between AI from a technical and ‘anthropological’ point of view, on an ideal journey from the ‘move fast and break things’ of Silicon Valley to the Chinese social credit system.

 

The studio session will be led by the founder of Metaphora, a leading company in bridging the human and tech side to develop amazing experiences both in the entertainment and training/tech field.

 

TARGET

Enthusiasts, Beginners, Professionals and Sceptics.

REGISTER

Filippo LUBRANO

General Manager Metaphora

Filippo Lubrano Management engineer, journalist and writer, after 8 years of experience in the African, Middle and Far East markets in a multinational automotive company, he founded a startup in New York, before devoting himself full-time to the activity of consultant and trainer in the field of innovation and internationalisation, on the verticals of cybersecurity, artificial intelligence and metaverse. He is a TEDx speaker, teaches at the School of Management in Turin, and is the founder of Metaphora, a company focused on the design and realisation of Virtual and augmented reality experiences, and a member of Haruspex, one of Italy’s most promising cybersecurity companies. Founding member of the performance poets collective ‘Mitilanti’, he has recently published ‘Antropologia per Intelligenze Artificiali’ (D Editore).

Metaphora is a complementary reality company, leader in bridging the human and tech side to develop amazing experiences both in the entertainment and training/edutech field. Now part of Orange Media Group, the group has worked extensively in the VR, AR and AI field, to increase the level of interaction between humans and their digital assistants.

by Bright Festival