From 8 December 2021 to 6 January 2022, the city of Florence is transformed into an open-air gallery hosting digital art projects on the surfaces of the city’s buildings and monuments.

Two of our projects have been accepted and will animate the architectural surface of two of the most iconic buildings in the city: the Spedale degli Innocenti in Piazza SS.Annunziata and Ponte Vecchio.

For the occasion, we involved a collective of Italian artists that includes visual artists, motion designers, 3d designers and sound designers under the name MetaExperience.

PRESS:

SKY ARTE
FLIGHT FIRENZE

A special night for all electronic music and clubbing lovers!

We can’t describe the atmosphere we breathed all night long as digital art and underground music transformed the halls of the stunning Kunstkraftwerk Leipzig!

DeWalta, one of the most appreciated producers on the Berlin scene and beyond, performed live surrounded by immersive art shows designed by a team of international artists.

For the audience, an overwhelming experience.
For us, the endless excitement of being back on the dancefloor after so many months away.

Thanks to all the digital & music artists, technicians, workers and, of course, attendees who contributed to making this night magic.

LINE UP:

Dewalta (Special Guest)
Weg (Watergate Berlino)
novae (Brotfrabrik Lipsia)

We are pleased to announce a new stage in our project to promote Italian digital creativity!   

MEET, the International Centre for Digital Art and Culture located in the heart of Milan, presents for the first time in Italy an exhibition dedicated to digital projects produced in our country by 27 creative studios which stood out for their ability to innovate, experiment and develop new forms of artistic expression.

From July 6th to August 31st, you can immerse yourself in the immersive and video mapping artworks created by 27 Italian digital art studios surprising and fascinating visitors from all over the world with their creativity in recent years. 

A journey through images, sounds and visual narratives made in Italy designed to offer an overview of the styles, languages and techniques used in the production of shows and digital content of the highest level. 

Italian Digital art Experience is an exhibition by MEET, curated by Stefano Fake, in collaboration with Bright Festival.

The collective exhibition stems from the itinerant project Farnesina Digital Art Experience, promoted by the Ministry of Foreign Affairs and International Cooperation. 

Exhibition programme:

The group exhibition will include works created by 27 Italian creative studios working in the experimentation and production of digital audiovisual installations, gathered within three thematic areas:

> The main hall will host the first collective immersive art project ever realised in the world: “Farnesina Immersive art Experience”. 

A work lasting over  60 minutes, designed to envelop the spectator in a spectacle of images, sounds and visual narratives inspired by the themes of art, history, literature and current affairs.

> A first gallery will be dedicated to the art of videomapping, with the scale reproduction of the shows realised by Italian digital creators in the international stages of the project. These include the famous show created on the Palazzo della Farnesina, which kicked off the project in 2019.

> The second gallery will host some of the installations that have been hosted in recent years by European festivals. 

More info on programme and tickets can be found at the link:  https://www.meetcenter.it/it/estate-al-meet/

The artists:

Antaless Visual Design (Palermo), Antica Proietteria (Reggio Emilia), Apparati Effimeri (Bologna), AreaOdeon (Monza), Delumen (Modena), FLxER (Roma), Full Frames (Montecatini), High Files Visuals (Torino), Immersive Media Studio (Siena/Milano), Kanaka Studio (Avellino), Karmachina (Milano), Leandro Summo (Bari), Luca Agnani Studio (Macerata), MammasONica (Catania), Michele Pusceddu (Cagliari), MONOGRID (Firenze), Mou Factory (Cremona), Odd Agency (Palermo), OLO Creative Farm (Como), OOOPStudio (Reggio Emilia), Plasmedia (Lecce/Foligno), Pixel Shapes (Ragusa), Proforma Video Design (Livorno), Rorschach Visual Project (Piacenza), Sinapsi Videomapping Lab (Genova), THE FAKE FACTORY (Firenze/Milano), WOA Creative Company (Milano).

MEET (www.meetcenter.it) is the International Centre for Digital Art and Culture in Milan. Born with the support of Fondazione Cariplo, it wants to contribute to bridging the Italian digital divide in the conviction that innovation is a cultural fact, even before being technological. In addition to the Meet the Media Guru series of meetings with the protagonists of world innovation, MEET promotes cross-fertilisation programmes between digital creatives and companies, actions and paths dedicated to innovation for culture, exhibition projects, and site-specific installations for Italian and international institutions. A 1500 square metre space that Carlo Ratti Associati has reinterpreted starting from the concept of a digital culture centre, working on the idea of fluidity, interconnection and participation. Main partner of MEET is Intesa Sanpaolo. Partners of the digital culture centre are Artemide, Mediatrade, ETT Solutions and George Brown College in Toronto.

From 1 to 5 September 2021, the suggestive seafront of Livorno hosted the digital art show that we created on the occasion of the Mascagni Festival, in collaboration with IMMERSIVA.

Seven Italian art studios (made up of visual artists, 3d animators and sound designers) were invited to create an unprecedented video mapping show, inspired by the history and music of the famous Livorno-based composer Pietro Mascagni.

The event, open to the public, was repeated for 5 days, arousing amazement and wonder in the more than 5,000 visitors who attended the video projections on the facade of the Grand Hotel Palazzo.

Studios and artists involved:Apparati Effimeri 
Luca Agnani Studio
Mou Factory
Elisa Nieli 
Edoardo Berti
Davide Finazzi
Pro Forma Studio

PRESS:

Il Messaggero
Il Tirreno
Comune di Livorno