WOA - Progettare il futuro. la fusione tra Digital Innovation and Physical Design

   DIGITAL ART

   21 April

     14:00 – 16:00

PROGETTARE IL FUTURO:

la fusione tra Digital Innovation and Physical Design

Speaker: Davide Asker Carioni e Giuliana Pajola

CATEGORY: Lecture

DURATION: 2 h

LEVEL: basic

LANGUAGE: ITA

PRICE: FREE

DESCRIZIONE
La lecture si aprirà con la presentazione di “Moving Data”, opera distintiva di WOA Studio che esemplifica l’armoniosa fusione di creatività, interazione, programmazione, tecnologia, design, allestimento e maestria tecnica. Questo esempio specifico servirà da punto di partenza per esplorare come l’unione di diverse abilità abbia portato alla nascita di una visione e un approccio così innovativo alle tecnologie.

 

Oltre a Moving Data, verranno analizzati altri progetti realizzati da WOA negli anni evidenziando l’eterogeneità e la complementarità delle competenze che ne hanno reso possibile il successo.
L’obiettivo di questa esplorazione sarà mostrare al pubblico l’approccio multidisciplinare dello studio nella creazione di installazioni che integrano architettura fisica e tecnologia.

 

TARGET
Studenti, Professionisti, Appassionati

Davide Asker CARIONI

Co-founder and Creative Director

Giuliana PAJOLA

Co-Founder and Executive Producer

Davide Asker, proveniente dal mondo dei graffiti fin dal 1998, si orienta poi a partire dal 2009 verso il motion design e nel video mapping. Il suo percorso nel design di prodotto e nella tecnologia creativa lo ha portato a fondare WOA Studio* con Giuliana Pajola nel 2015. In WOA, unisce artisti e tecnici per creare progetti innovativi che fondono arte, design e tecnologia.

Dal 2006 Giuliana Pajola, project manager esperta, ha lavorato a livello internazionale con agenzie di eventi e produttori video. Cofondatrice di WOA Studio* nel 2015 insieme a Davide Asker Carioni, sfrutta le sue capacità organizzative per promuovere progetti artistici e tecnologici innovativi. Il loro lavoro comprende video mapping e installazioni interattive, spingendosi oltre i confini dell’arte e della tecnologia.


WOA Studio  è uno studio creativo multidisciplinare che si occupa di fondere l’arte con la tecnologia per creare progetti ed esperienze multimediali, interattive e sensoriali. È un ambiente appassionato, un melting pot di conoscenze, competenze e abilità, continuamente alimentato dalla curiosità e dalla ricerca nel campo del video, dell’arte e della tecnologia. Il loro lavoro coinvolge le persone creando connessioni, generando un senso di meraviglia attraverso forme d’arte immersive e interattive.


Heartsync x Sonic Driving

Immersive  Interactive

Heartsync x Sonic Driving

Nino Basilashvili x Laura Papke - Netherlands

Experience a sense of deep connection! Heartsync x Sonic Driving, for the first time presented at Bright Festival, is an interactive installation where you can, as one of ten people, engage in a live session by forming a circle and wearing a heart rate sensor.

Your live heartbeat data and the synchronization patterns of the group will be translated into dynamic visuals. The visuals are complemented by unique low-frequency sounds driven by the participants’ heartbeats, blending into a collective symphony.

Each person has their own unique heartbeat rhythm. Despite this uniqueness, people’s heart rhythms can synchronize. You will see, hear and feel how it is to synchronize in a group!

– Sessions will be held every hour and will last 15 minutes each.

– Ten participants per session can join, while the rest may observe as audience members.

– Reservations can be made directly at the event.

Laura Papke and Nino Basilashvili are two interdisciplinary artists from the Netherlands. In their work, they investigate heartbeat synchronization. Laura explores this phenomenon through the use of low-frequency sound. Nino investigates synchronization through data-driven visual compositions. Their vision is to cultivate communal well-being by crafting audiovisual experiences that foster deeper connections.


Mitilanti / Alterego - Metapoetry VR experience

Virtual Reality

Metapoetry - Virtual Reality

Mitilanti / Alterego - Italy

Have you ever been inside a poem? Here’s your chance to navigate 5 of them, by elevating your senses and your experience of poetry.

5 Virtual Reality experiences depicting 5 poems, each with a unique character and scent, that will leave you amazed by this blend of tech and literature.

A collaboration between the poetry collective of Mitilanti and Alterego Digital Lab.

Mitilanti is a well-established poetry collective based in the Bay of Poets. They have proven experience in organizing poetry slams and extending the limits of the poetry field with events like “Poetry Call” and “Sail-In”.

Alterego is a collective of creative people involved in the creation of virtual reality experiences related to the world of culture and art. Various interests related to communication, music, visual arts, digital design and new technologies converge within the group.


Verboten Berlin_ immersive hybrid show_ en

VERBOTEN BERLIN

IMMERSIVE HYBRID SHOW

BRIGHT FESTIVAL EVENTS

VERBOTEN BERLIN

Immersive hybrid show

JUNE 28TH 2021

For the first time, the German duo Verboten Berlin performed live surrounded by 360 immersive art shows! 

Fourteen of the best Italian digital artists met up to design this extraordinary immersive art experience; an exciting path through multimedia narratives and new technologies, offering a wide overview of the most innovative styles and techniques in digital production!

Respecting all safety regulations, a limited number of visitors were allowed to attend this unedited show, designed to celebrate the connection between cultures and countries through the new languages of contemporary art.

Discover more

 

CREDITS

Project: Bright Festival, Kunstkraftwerk Leipzig GmbH

Visual show design: https://lnkd.in/dcXv9r4

Video editing: Perception tech

Partners: Beatport, #FazeMagazin, TicketSwap



Cabinaa - the Inner Quadrant

Audio/visual

The Inner Quadrant

Cabinaa - Italy

The installation demonstrates the interplay between light and dark, sound and silence, physical objects and ideas.   It prompts us to consider the benefits of collaboration and the combination of different elements.

The Inner Quadrant is a reflection of our current era, emphasising the importance of connectivity in a fragmented world. It represents the possibility of diverse elements uniting to form something exceptional, serving as a symbol of social unity and comprehension.

Cabinaa is a forward thinking studio that works alongside brands to create experiences through innovative languages and contemporary aesthetics.

A creative lab where to experiment and explore, combining vision and strategy, creating new and unseen ways to serve the words of live entertainment, fashion, art and luxury.

Creativity, technological exploration and a solid production are the pillars of their reality.


Marangoni - AI & Fashion Industry: un viaggio nel futuro con Midjourney

   DIGITAL ART

   Sunday 21st April

     11:00-13:00

AI & Fashion Industry: un viaggio nel futuro con Midjourney

Speaker: Stefano Concutelli

CATEGORY: Masterclass

DURATION: 2 h

LEVEL: intermediate

LANGUAGE: ITA

PRICE: FREE

DESCRIZIONE
La masterclass esplorerà come differenti intelligenze artificiali hanno rivoluzionato l’industria del fashion e delle arti visive negli ultimi anni.
Quali sono le loro capacità, e quali i loro limiti? Con un focus sul laboratorio di ricerca Midjourney, il docente, content creator e digital media artist Stefano Concutelli esplorerà con i partecipanti le sue molteplici applicazioni, esaminando in maniera context specific una serie di potenziali richieste da parte di clients e consumers.

 

INFO UTILI
Per sviluppare in maniera indipendente i propri contenuti, si consiglia di portare il proprio PC installando Midjourney. Il tutor metterà in ogni caso il suo PC a disposizione per delle prove collettive.

 

TARGET
Studenti e appassionati


Stefano CONCUTELLI

3d Graphic Designer - Insegnante di Tecniche 3D per Istituto Marangoni Firenze

Laureato in Design di Interni allo IED di Firenze Stefano Concutelli si specializza in seguito in computer grafica, acquisendo competenze nel campo della comunicazione e delle esperienze digitali. I suoi progetti come 3D Artist freelance, sono caratterizzati dall’unione di arte e tecnologia volti alla creazione di esperienze visive coinvolgenti e innovative.

Lavora su progetti di digital experience, di Crypto Art e di realtà aumentata, collaborando con diversi studi creativi, Monogrid fra tutti.

Dal 2022 è insegnante di tecniche 3D nei corsi di Multimedia Arts e Fashion Design presso Istituto Marangoni Firenze.

Istituto Marangoni nasce nel 1935 a Milano come Istituto Artistico dell’Abbigliamento Marangoni. Con oltre 85 anni di successi nella formazione dei migliori professionisti nel mondo della moda, dell’arte e del design, e con un bilancio formativo di quattro generazioni di studenti provenienti dai 5 continenti, è stato il trampolino di lancio per oltre 45.000 professionisti del lusso, tra i quali citiamo Domenico Dolce, Alessandro Sartori, Paula Cademartori, Gilda Ambrosio, Julie de Libran e Nicola Brognano.
Istituto Marangoni conta oggi circa 5,000 studenti l’anno, provenienti da 108 differenti nazioni, nelle scuole di Milano (School of Fashion e School of Design), Firenze (School of Fashion & Art), Parigi, Londra, Mumbai, Shanghai, Shenzhen, Miami e Dubai, le capitali internazionali della moda, dell’arte e del design.
Istituto Marangoni si è classificato tra le 100 migliori università al mondo nelle sue discipline secondo QS World University Ranking 2023.


Stride - Aeternum . An ever evolving planet

Artificial Intelligence  Interactive

Aeternum - An ever evolving planet

Stride - Italy

This interactive installation, premiered at the Bright Festival, will allow you to discover the generative power of artificial intelligence in storytelling.
By participating individually or in groups, you can enter the magical world of Aeternum and craft your own story in real-time by generating settings and scenarios with your actions.
At the end of the experience, you will see how small collective actions can influence the evolution of a planet and take home the memory of your creation…

Founded in 2017, Stride has experienced a significant transformation in its path. Originally specialized in software development, it has gradually expanded its horizons by integrating expertise in the field of digital production.
Stride shapes worlds, guided by the belief that, through technology and creativity, visions can be transformed into tangible realities.


TouchDesigner Workshop - Generating Point Clouds

   DIGITAL ART

   Friday, April 19th

     11:00-18:00

     Break 13:00-14:00

Generating Point Clouds

Trainers: Andrew Quinn, Mattia Diomedi, Davide Santini

CATEGORY: Workshop

DURATION: 6 h

LEVEL: Intermediate 

LANGUAGE: ENG

PRICE: 49€

DESCRIPTION
In this workshop, you will explore techniques for generating and manipulating Point Clouds using mathematical functions, feedback, and tricks for rendering.
You will than dive into the Machine Learning and web interaction, through the presentation of case study of an interactive installation.
Finally you will discover the possibilities of TouchDesigner applied to lasers, through the conversion of 3D content for laser mapping and the use of fog machines, and you will learn tips, tricks and costs!

 

USEFUL INFO

To attend the workshop it is necessary to have the software installed in your laptops

Here to download (PC or MAC): https://derivative.ca/download

Here you can find some tutorials: https://learn.derivative.ca/courses/100-fundamentals/

 

TARGET
VJs,musicians,digital artists,interaction design,light designers,video artists


Andrew QUINN

Computer Graphics Artist & Musician

Andrew Quinn is an Australian computer graphics artist and musician, based in Milan. His works range from video-installations for multi screen and immersive environments, interactive digital sets for dance productions, opera and contemporary music.
His works include performances at international events and festival such as the Venice Biennale of Music, MITO, Fotonica Festival and installations for some important museums and centre worldwide, such as MIAC and Montreux Jazz Foundation.


Mattia DIOMEDI

Video Artist, Scenographer & Lighting Designer

Mattia Diomedi is an Italian video artist, scenographer and lighting designer. He worked as a light designer and video artist in some of the most famous theatres worldwide, including Teatro alla Scala, Teatro Municipal de São Paulo and La Fenice.
Currently, he is involved in a laser design project with Roberto Bolle, the principal dancer of Teatro alla Scala.
Moreover he is Art Director at Laserentertainment, a Milan based studio and production unit specialized in design and realization of multimedia experience that rely on a wide use of different technologies.


Davide SANTINI

Founder of the Deltacut project & Major TouchDesigner Visual Art Developer

Davide Santini is the founder of the Deltacut project and a major visual art developer and pivot in the European community for TouchDesigner. His strong scientific background and attention to the art world grant him an innovative approach to designing and developing technical systems and infrastructures.
Teaching and deploying projects around the globe, he has experience with important brands and Universities. He is also the founder of the Italian e-learning platform SpaghettiDigital.


TouchDesigner is a visual development platform that equips you with the tools you need to create stunning realtime projects and rich user experiences. Whether you’re creating interactive media systems, architectural projections, live music visuals, or simply rapid-prototyping your latest creative impulse, TouchDesigner is the platform that can do it all.



Sublime Tecnologico - stella madre

  Audio-Visual

Stella Madre

Sublime Tecnologico - Italy

“All the matter we are made of was built by the stars, […] we are truly children of the stars.”

Let yourself be embraced by the light of Stella Madre, the mother star of humanity, the one who transferred to earth the elements necessary for the creation of life.

The installation aims to homage the Florentine astrophysicist Margherita Hack and her role as a populariser of science.

Visual  & Laser artist: Andrea Tamburrini, aka @light_from_nova

Media partner: Onirica Film

Sublime Tecnologico is a digital storytelling and visual design studio founded in Bologna by Stefania Reccia – storyteller – and Federico Bigi – visual designer – that investigates and promotes digital technologies with the aim of creating new forms of audiovisual communication.


Bright Educational online_international edition

BRIGHT FESTIVAL EVENTS

BRIGHT EDUCATIONAL ONLINE

International edition

23 - 24- 25 APRILE 2021

BRIGHT EDUCATIONAL 2021- PROFESSIONS OF THE FUTURE

On April 23-24-25, the first international edition of Bright Educational online held on our digital platform!

Professors, experts and representatives from international universities and enterprises in the digital creative sector gathered to rule on the new trends and job opportunities born with digital transformation.

The program included over 52hours of lectures, workshops, talks, and masterclasses in Digital Art, Lighting Design, and Electronic Music. See more

PARTNERS 

Kunstkraftwerk Leipzig – Wacom – Derivative (Touch Designer) – Notch – Beatport – Ticketswap – Woa Creative Company – Disguise – Loopmaster – Samplesound – Jade Green Productions – Università degli Studi di Firenze – IED – New York Film Academy – Istituto Marangoni – Istituto Modartech – Fondazione Fashion Research Italy – Accademia Cappiello – Skyup Academy – Italian Design Institute