The Fake Factory - PRESENCE

Interactive

Presence

The Fake Factory - Italy

The installation showcases one of the recurring themes in The Fake Factory’s artistic poetics: the physical presence of the audience within the artwork. The visitor becomes an active presence capable of generating an infinite series of gestural choreographies and chromatic compositions with their own body.

 

The Fake Factory presents an interactive installation created by Stefano Fake and Alberto Gennaro based on a project in TouchDesigner designed by Elekktonaut.

 

The final aesthetic recalls the pioneering video experiments of Norman McLaren (“Pas de deux” 1968) and the video art works created by Fake in the early 2000s (“The Essence of Dance” 2004-2005). The dancer/performer’s body is replaced by the presence of the visitor, who takes on the role of a true and central actor in contemporary immersive digital art installations.

Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.


The Fake Factory - INFINITE FORME BELLISSIME

Digital art

Infinite forme bellissime

The Fake Factory - Italy

The video artists of The Fake Factory will transform Stazione Leopolda with digital graphic animations that create an electron microscope view of atomic and molecular realities on the floor, showcasing the dynamic dance of cells and atoms.

 

Impulses and light beams will take you to discover the transformation of matter into energy. Get ready to contemplate the luminous beauty of the micro and macrocosm and dance with neutrinos and neurons!

 

“Infinite forms, beautiful and marvellous, have evolved and continue to evolve.”
(Charles Darwin, 1859)

Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.


Heartsync x Sonic Driving

Immersive  Interactive

Heartsync x Sonic Driving

Nino Basilashvili x Laura Papke - Netherlands

Experience a sense of deep connection! Heartsync x Sonic Driving, for the first time presented at Bright Festival, is an interactive installation where you can, as one of ten people, engage in a live session by forming a circle and wearing a heart rate sensor.

Your live heartbeat data and the synchronization patterns of the group will be translated into dynamic visuals. The visuals are complemented by unique low-frequency sounds driven by the participants’ heartbeats, blending into a collective symphony.

Each person has their own unique heartbeat rhythm. Despite this uniqueness, people’s heart rhythms can synchronize. You will see, hear and feel how it is to synchronize in a group!

– Sessions will be held every hour and will last 15 minutes each.

– Ten participants per session can join, while the rest may observe as audience members.

– Reservations can be made directly at the event.

Laura Papke and Nino Basilashvili are two interdisciplinary artists from the Netherlands. In their work, they investigate heartbeat synchronization. Laura explores this phenomenon through the use of low-frequency sound. Nino investigates synchronization through data-driven visual compositions. Their vision is to cultivate communal well-being by crafting audiovisual experiences that foster deeper connections.

Supported by


Mitilanti / Alterego - Metapoetry VR experience

Virtual Reality

Metapoetry - Virtual Reality

Mitilanti / Alterego - Italy

Have you ever been inside a poem? Here’s your chance to navigate 5 of them, by elevating your senses and your experience of poetry.

5 Virtual Reality experiences depicting 5 poems, each with a unique character and scent, that will leave you amazed by this blend of tech and literature.

A collaboration between the poetry collective of Mitilanti and Alterego Digital Lab.

Mitilanti is a well-established poetry collective based in the Bay of Poets. They have proven experience in organizing poetry slams and extending the limits of the poetry field with events like “Poetry Call” and “Sail-In”.

Alterego is a collective of creative people involved in the creation of virtual reality experiences related to the world of culture and art. Various interests related to communication, music, visual arts, digital design and new technologies converge within the group.


Cabinaa - the Inner Quadrant

Audio/visual

The Inner Quadrant

Cabinaa - Italy

The installation demonstrates the interplay between light and dark, sound and silence, physical objects and ideas.   It prompts us to consider the benefits of collaboration and the combination of different elements.

The Inner Quadrant is a reflection of our current era, emphasising the importance of connectivity in a fragmented world. It represents the possibility of diverse elements uniting to form something exceptional, serving as a symbol of social unity and comprehension.

Cabinaa is a forward thinking studio that works alongside brands to create experiences through innovative languages and contemporary aesthetics.

A creative lab where to experiment and explore, combining vision and strategy, creating new and unseen ways to serve the words of live entertainment, fashion, art and luxury.

Creativity, technological exploration and a solid production are the pillars of their reality.

Supported by


Stride - Aeternum . An ever evolving planet

Artificial Intelligence  Interactive

Aeternum - An ever evolving planet

Stride - Italy

This interactive installation, premiered at the Bright Festival, will allow you to discover the generative power of artificial intelligence in storytelling.
By participating individually or in groups, you can enter the magical world of Aeternum and craft your own story in real-time by generating settings and scenarios with your actions.
At the end of the experience, you will see how small collective actions can influence the evolution of a planet and take home the memory of your creation…

Founded in 2017, Stride has experienced a significant transformation in its path. Originally specialized in software development, it has gradually expanded its horizons by integrating expertise in the field of digital production.
Stride shapes worlds, guided by the belief that, through technology and creativity, visions can be transformed into tangible realities.


Sublime Tecnologico - stella madre

  Audio-Visual

Stella Madre

Sublime Tecnologico - Italy

“All the matter we are made of was built by the stars, […] we are truly children of the stars.”

Let yourself be embraced by the light of Stella Madre, the mother star of humanity, the one who transferred to earth the elements necessary for the creation of life.

The installation aims to homage the Florentine astrophysicist Margherita Hack and her role as a populariser of science.

Visual  & Laser artist: Andrea Tamburrini, aka @light_from_nova

Media partner: Onirica Film

Sublime Tecnologico is a digital storytelling and visual design studio founded in Bologna by Stefania Reccia – storyteller – and Federico Bigi – visual designer – that investigates and promotes digital technologies with the aim of creating new forms of audiovisual communication.


Alice Felloni - Through the Surface

Immersive  Interactive

Through the Surface

Alice Felloni & Graziano De Vecchis - Italy

Come “Through the Surface” to explore the dichotomy between the first impression and the deepening of perception.
The installation will show you two distinct worlds: the first one will appears as you approach the installation, offering an initial perspective; the second one will emerge as you engage in direct interaction, offering a deeper and more immersive view.
Interactivity thus becomes the bridge connecting appearance to substance, allowing users to explore the hidden depths beyond first impressions, and to embrace the beauty and complexities that reside beyond surfaces.

Alice Felloni is a visual artist who focuses her interest in digital art in the field of augmented reality. Since 2016 he has been teaching visual arts and video mapping at the IED in Rome.
From architectural videomapping, stage mapping, immersive experiences to live sets and video installations, Alice is constantly exploring through different forms of visual art and her way of expressing herself takes us into a surreal reality.
From architectural video mapping shows for companies such as Fendi, to electronic music festivals such as Sonar, to video installations on large tree canopies for the Noor Light Festival in Riyadh, to the creation of stage mapping and holographic installations for the reality of Italian music concerts, the focus is always the same: to make the audience experience the magic of illusion through digital art.

 

Graziano De Vecchis is an interaction designer working with light, video and LED pixels. The combination of these elements fuels his desire to mix them creatively, leading to delightful surprises with each magical event. Passion and a relentless pursuit of new technologies define his daily endeavours, as he cherishes the profession driven by a genuine love for the craft.


RADIANTE Studio - Worlds of light

Light & Sound

Worlds of Light

Radiante + Banjo Soundscapes

Get ready for an immersive experience where you shape the luminous landscapes around you. Inspired by string theory, this experience invites you to interact with sonic landscapes and tiny, vibrating string structures that evolve in an artificial atmosphere created for exploration.

Presented with a brand new composition, “The Worlds of Light” will be showcased in the magnificent Alcatraz space at Stazione Leopolda.

Radiante, led by Manuel Conde, merges technology and art to create, produce, and install artworks, projects, and exhibitions, including lighting and video designs for performing arts. Radiante’s works range from Burningman to architectural lighting, showcasing its innovative exploration of light and its effects on human experience.

 

Banjo may present themselves as musicians, sound makers, and producers. However, what truly defines them as sound artists is the way they envision their work, weaving music and sound design into consistent and descriptive soundscapes established by their sonic strategy.

Supported by



About

Bright Festival is an international cultural event dedicated to digital creativity, bringing together education, art & entertainment through immersive experiences and global collaboration between leading institutions, universities, companies, artists and creative studios.